As an illustrator I do of course have my own preferences and style. My preference is the airbrush, conventional or digital (see airbrush gallery) but as a illustrator working for different markets and diffent clients flexibility is the name of the game. The choice of technique regardless of the illustration style, realistic, technical, graphic or comic is what makes illustration(s) individual to the client.

When working for design or advertising agencies it is my job to create illustrations based on visual concepts they have created for their clients. The challenges in doing this are far greater than producing for myself when I am the one defining or creating a style. Visual communication trends are always on the move and styles change with them so if an illustrator has only one style or allows technology to define his or her style working life expectancy may be short.